Teknique Studios | Graphic Design

Teknique Studios | Graphic Design | Corporate Branding

info@tekniquestudios.co.za

www.tekniquestudios.co.za | Graphic Design | Corporate Branding

The term "Corporate Branding" is often misunderstood by people and companies in general. Corporate Branding does not refer specifically to a company logo, or the way it's brochure or newsletter looks.

When a company develops a strong brand, it's customers will identify with that brand and immediately know who they are and what they sell, like Coca-Cola or Macdonalds.

To quote Natalie McCarthy, from Search Engine Journal, on corporate branding... "Your brand is WHO you are, WHAT you do, WHY you do it, and who you do it FOR. It’s your promise to your customers. It represents what customers expect your company to deliver."

If you are interested, please read her full article on "Corporate Branding: What it is, and How to Do IT Right". Several references to the above article can be found on on this page, and all credit goes to the author, Natalie McCarthy.

Developing a Strong Brand:

	Perform a Brand Audit:
	What is the current message portrayed to the customer, does the visual identity reflect the message, does the website reflect the brand message, does the print and electronic media promote the brand, etc.
	Determine your Brand's Promise (the Who, What, Why, and For):
	Your business management should have a meeting and determine the key aspects of your Company Mission, Customers, Products and Services, your Promise, etc.
	Include Everyone in the Process:
	Your management team should get the views of all employees on their views of the brand and the message they feel it should convey, via an internal company survey or questionnaire.
	Implement the new Brand Strategy:
	take the views of all involved and combine it into a unified brand strategy. Develop a new corporate identity with a new logo and update all marketing material.
	Implement guidelines for the new Brand Strategy:
	Once the new brand strategy is launched, it is very important to implement official guidelines on how the brand must be represented. This include specific colour coding, fonts, proportional sizes and variants on the logo (i.e. black and white logo, colour logo and dark and light backgrounds).

Teknique Studios specializes in design work in terms of Corporate Branding. We are not a marketing agency, and therefore cannot provide advice on, or manage a company's marketing campaign and development of a strong Corporate Brand.

We will however, assist our clients from a design point of view, to take an official brand concept, and design the various visual aspects of a company's brand. This will include the design of a company logo, business cards, official business document templates, newsletters, brochures, booklets, product catalogues, signage and any other visual marketing material required.

The core business of Teknique Studios is focused around web and software development services. Our graphic design services is intended to complement our core business and allow us to offer a complete solution to our clients in order to develop a Corporate Identity across all platforms to implement their official Corporate Brand .

We advise our clients to source a reputable Marketing Agency to implement and manage their Corporate Branding Campaign. We will assist with the design services of the visual aspects. A typical Corporate Identity development process may include the following:

	Meet with the client and/or their marketing agency to discuss the official brand concept.
	Determine and implement the exact requirements for an official Company Logo, including colour coding, proportional sizes, fonts, etc.
	Determine and implement the requirements for the design of official business documents, including letterheads, quotes, invoices etc.
	Determine and implement the requirements for the design of any additional printed and electronic marketing material, including adverts, business cards, brochures, newsletters, signage, etc.
	Determine and implement the requirements of web and software products.

We offer design services for the following corporate identity products:

Although we only offer a design service, we can also arrange for the production of these products, on request.

	Adverts (Online, Newspaper, etc.)
	Books and Booklets
	Brochures
	Business Cards
	Business Folders
	Business Forms (Invoices, Quotes)
	CD/DVD & CD/DVD Covers
	Corporate Calendars
	Corporate ID Card & Tags
	Corporate Logo
	E-Mail Signatures & Templates
	Envelopes
	Flyers & Pamphlets
	Newsletters (Web & Printed)
	Novelty Items (Pens, Coffee Cups)
	Signage - Banners & Flags
	Signage - Digital Print Signs
	Signage - Shop-front Signage
	Signage - Stickers
	Signage - T-Shirts & Baseball Caps
	Signage - Vehicle Signage
	Signage - Vinyl Signs
	Signage - Banners & Flags
	Websites & Web Applications